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YOUBYOU · The Diamond Cord Collection

There is
only one you.

A little light. A lasting connection.

A diamond. A thread of colour. A story only you can tell. Meet Soul Ties, and the circle of connection we are creating around it.

Discover Soul Ties Explore the Soul ID
A red Soul Ties Heart bracelet on black velvet
01 / Soul Ties HeartLove, made visible.
because you are the soul.Discover what connects us

One cord. One light. One soul.

The diamond catches the light.
Your soul gives it meaning.

You are more than a role, a reflection or a possession. Soul Ties is a small reminder of what is already yours — and of the people you choose to hold close.

The collection / Soul ID edition

Find your Soul Tie.

Three expressions. Your own meaning.
Designed around a lab-grown diamond, a knotted cord and a personal connection.

Soul Ties Heart, a red double-cord bracelet with a heart-shaped centre on black velvet01

Heart

€350

Love & connection

For the people you carry with you. A luminous heart, held by a vivid red thread.

Red double cord · heart-shaped centre

Ask about Heart
Soul Ties Joy, a black double-cord bracelet with a playful three-stone centre on black velvet02

Joy

€650

Light & lightness

A little playfulness, every day. Three bright stones and a shape that makes you smile.

Black double cord · three-stone silhouette

Ask about Joy

Collection preview · prices include VAT. Final specifications, laboratory reports, Soul ID integration and availability will be confirmed before sale.

Soul ID / the next chapter

A little tap.
A whole story.

Your bracelet is the beginning of a conversation.

The Soul ID concept connects a discreet NFC tag to your personal Soul Page: your words, your diamond’s record, a message from someone you love. A place to discover, share and connect.

  1. 01

    Tap the connection

    A compatible phone opens the Soul Page, with a QR code as backup.

  2. 02

    Meet the story

    Your “I am …”, a First Light message and your piece’s information.

  3. 03

    Keep it moving

    Share your story, discover the collection and find your Circle.

Soul ID and The Soul Circle are in development. Try the illustrative preview — no chip or account is needed.

Interactive Soul Page preview
YOUBYOUSoul ID · preview
Soul Ties Heart for the Soul ID preview

One little tap.
Your world opens.

Illustration of the planned experience
A preview of what is to come.

Find Your You / I am …

Your words.
Your light.

A word, an intention, a little truth about you. Choose one or write your own. See it in the Soul Page preview and take it with you.

I am.

I am Love. There is only one you. Soul Ties by YOUBYOU. #IAm #SoulTies #OnlyOneYou

Your words stay in this preview until you choose to copy them.

Individual Soul Ties bracelets with red, rust, golden yellow and black cords
One collection. Many ways to make it yours.

Milestone Cords

A colour.
A knot.
A moment.

A new beginning, a year together, a goodbye. A cord can hold a meaning that only you know.

For a love you carry.

A promise, a friendship, a person who feels like home.

A little inspiration. The meaning of your colour is always yours to choose.

First Light & Tie It Forward

A gift that has
more to say.

A new beginning. A promise. Someone who makes ordinary days feel different. Give a little light — and make the meaning your own.

First Light / a message to open

“For every new beginning.
And for the light you
already carry.”

An example of a personal gift message
01

First Light

A personal text, voice note or video from the giver, designed to open on the recipient’s first tap. A little moment that belongs to the two of you.

Planned for the Soul ID launch
02

Tie It Forward

Pass the bracelet on when the moment feels right. The next wearer begins a new chapter, and the connection continues.

Planned ownership transfer · sharing by choice

The Soul Circle / founding chapter

Wear it.
Share your light.

People with a story and a circle. Creators, teachers, friends and everyday wearers. The Soul Circle brings them together through what they wear and what they choose to share.

Become part of the first circle
40Founding ambassadors
we are preparing to welcome
20%Proposed commission
on eligible sales, excluding VAT
01 / Wear

Your own Soul Tie, your words, your daily life.

02 / Share

One Soul Page reached by a tap, a link or your code.

03 / Connect

YOUBYOU handles the order and delivery. You share the story.

Programme in preparation. No sign-up fee, stock, quota or recruitment bonus. Your own Soul Tie is part of joining, with a proposed 30% discount. Commission follows the return period; final terms are shared before enrolment.

Instagram TikTok PlannedThe Soul Circle In development

The Soul Fund / our commitment

2%

A little light,
passed on.

Our plan is to dedicate 2% of Soul Ties revenue, excluding VAT, to food distribution for people experiencing homelessness. A separate record will make contributions visible as sales begin.

The Soul Journey / in the making

AmsterdamIndia

Go closer to
the story.

A future journey for members of the Circle: spiritual places, the makers in Jaipur, shared meals and time to reconnect. From the work of the hands to the meaning we give it.

The first journey is being developed. Dates, places and participation details will be announced when confirmed.

Development study of the lotus-inspired YOUBYOU diamond formDesign study / Lotus Signature

YOUBYOU Diamonds / The Signature line

The lotus.
Our first light.

The Lotus Diamond remains the design signature of YOUBYOU. Discover the lotus-inspired cut, colour studies and YOUBPrincess settings — the creative world from which Soul Ties grows.

Explore Lotus Signature

Signature designs are development studies, not certified sale inventory.

YOUBYOU / Amsterdam / since 2015

Because you
are the soul.

It began with the founder’s daughters playing with words: You Be Beautiful. You Be Proud. And then, You Be Your Soul.

Rooted in a life of bhakti, service and connection, YOUBYOU carries a simple idea: your worth is already within you. The invitation is open to everyone. Your belief, your colour, your story.

There is only one you.

A few things to know

A clear
connection.

When can I order a Soul Tie?

We are preparing the Soul ID collection. Heart €350, Joy €650 and Brilliant €950 are preview prices including VAT. Contact us for the launch, availability and final specifications. No payment or reservation is taken on this website.

What is a Soul ID?

Soul ID is the planned digital companion to your bracelet: an NFC tag in the knot, closure or cord end that opens your Soul Page on a compatible phone. The concept brings together your chosen message, product information and laboratory report, with a QR code as a backup. NFC integration is in development and will be tested before launch; the example on this page is an interactive preview.

Are the diamonds certified?

The collection is being developed with lab-grown diamonds and independent laboratory reporting. The laboratory, report number, stone specifications and what is included will be confirmed for each piece before sale. A Soul ID links to that report; the chip itself is not proof of a diamond’s authenticity.

Who can join The Soul Circle?

The Circle is being created for people who connect with the idea, whatever their culture, style or beliefs. The proposed ambassador programme is for adults aged 18 and over. It includes an own Soul Tie at a proposed 30% discount and 20% commission on eligible customer sales excluding VAT, after the return period. There is no sign-up fee, stock to hold, sales quota or recruitment bonus. Final terms will be shared before you join.

What is a Circle Guide?

The planned Circle Guide role helps experienced ambassadors support the community. A Guide may mentor up to ten ambassadors and receive a proposed 5% fee on their eligible customer sales for a maximum of twelve months per ambassador. There are no further levels or recruitment rewards. The role and final terms will be confirmed before the programme launches.

Is my story public?

You decide what you want to share. The planned Soul Page will separate a public story from private ownership information. The preview here stays in your browser while you use the page; it does not create an account, activate a chip or upload a message.

Be there for the first light

Your story.
Your Soul Tie.

Ask about the collection, a meaningful gift or becoming a founding ambassador. We would love to hear what connects you.

Email us about Soul Ties Visit our Shopify store
Opens your email app · no payment or automatic enrolment